Clean Power, Art To Inspire Action
Graphic Design • Animation • Social & Web Design • OOH • Packaging
The CLEAN POWER campaign combined vibrant visuals with positive messaging to transform climate anxiety into action. Through strategic installations at COP26 and Oxford Street supported by OOH and social campaigns, this collaboration with artist Morag Myerscough created a visually striking campaign that drove meaningful investment in renewable energy.
Results
2,000+ people reserved shares
in Ripple Energy's wind farm
3,300 plastic bottles transformed
into 105 flags, later upcycled as tote bags
500,000+ daily visitors
reached on Oxford Street, Europe's highest-footfall location
This campaign demonstrated how positive, empowering design can transform public spaces into catalysts for environmental engagement—moving audiences from climate anxiety to optimistic action.
My Role
Graphic Design
Animation
Social & Web Design
Animation
Social & Web Design
OOH
Packaging Design
Print Production
Print Production
Client / Agency
Bottletop
Contributors
Exec Creative Director: Oliver Wayman
Illustation: Morag Mayerscroft
Illustation: Morag Mayerscroft