Clean Power Art To Inspire Action
From anxiety and apathy to optimism and action
The CLEAN POWER campaign combined vibrant visuals with positive messaging to transform climate anxiety into action. Launched at COP26 and expanded to London's Oxford Street, this collaboration with artist Morag Myerscough used physical installations and digital platforms to inspire public engagement with renewable energy solutions.
The climate and energy crises are creating widespread anxiety and apathy. Three-quarters of greenhouse gas emissions come from the energy we use to power our lives, yet public sentiment is stuck between feeling overwhelmed and disengaged.
The Challange
Create a powerful, optimistic campaign to shift public sentiment from anxiety and apathy to optimism and action, encouraging individuals to embrace renewable energy solutions. The campaign needed to be visually striking and memorable and provide practical pathways for engagement.
The Solution
We partnered with renowned artist Morag Myerscough to design a vibrant campaign in her signature joyous, colourful style.
We partnered with renowned artist Morag Myerscough to design a vibrant campaign in her signature joyous, colourful style.
The campaign launched at COP26 in Glasgow, lining the route used by conference attendees with CLEAN POWER branded recycled vinyl hoardings and 40 recycled ocean-bound plastic flags. We then expanded to London's Oxford Street with 105 flags, vinyl-wrapped planters, bus shelter posters, and pavement stickers.
To bridge the physical and digital worlds, we incorporated QR codes throughout the installations, allowing passersby to instantly access the campaign website and take immediate action. This created a seamless journey from awareness to engagement.
Our website provided energy-saving advice, information on renewable alternatives to fossil fuels, potential cost savings, and opportunities to invest in Ripple Energy's wind farm.
Results
We partnered with renowned artist Morag Myerscough to design a vibrant campaign in her signature joyous, colourful style.
We partnered with renowned artist Morag Myerscough to design a vibrant campaign in her signature joyous, colourful style.
The campaign launched at COP26 in Glasgow, lining the route used by conference attendees with CLEAN POWER branded recycled vinyl hoardings and 40 recycled ocean-bound plastic flags. We then expanded to London's Oxford Street with 105 flags, vinyl-wrapped planters, bus shelter posters, and pavement stickers.
To bridge the physical and digital worlds, we incorporated QR codes throughout the installations, allowing passersby to instantly access the campaign website and take immediate action. This created a seamless journey from awareness to engagement.
Our website provided energy-saving advice, information on renewable alternatives to fossil fuels, potential cost savings, and opportunities to invest in Ripple Energy's wind farm.
My Role
Graphic Design
Animation
Social & Web Design
Packaging Design
Print Production
Animation
Social & Web Design
Packaging Design
Print Production
Client / Agency
Bottletop
Contributors
Exec Creative Director: Oliver Wayman
Illustation: Morag Mayerscroft
Illustation: Morag Mayerscroft