Togetherband × Airbus Discover The Cosmos
Engage and Inspire the brightest minds in the universe
Through the DISCOVER THE COSMOS campaign, Airbus aimed to champion the need for equitable access to education and employment to help unlock the full potential of human ingenuity.
The Challenge
A career in Space is seen as an option for a very narrow group of people. Airbus needed to convince people otherwise. We needed to reach the world beyond Airbus’ usual recruitment avenues and show a broader, more diverse audience the opportunities and impact space technology and STEM have on everything from day-to-day life to climate change.
A career in Space is seen as an option for a very narrow group of people. Airbus needed to convince people otherwise. We needed to reach the world beyond Airbus’ usual recruitment avenues and show a broader, more diverse audience the opportunities and impact space technology and STEM have on everything from day-to-day life to climate change.
The Solution
Togetherband partnered with MSLGroup to create a campaign designed to engage, inspire, and hire the brightest minds in the universe today and in the future. We made a unique recycled ‘spacecraft honeycomb’ Togetherband and recruited STEM ambassadors and Airbus employees to share inspirational stories, elevating diverse role models for STEM careers.
Togetherband partnered with MSLGroup to create a campaign designed to engage, inspire, and hire the brightest minds in the universe today and in the future. We made a unique recycled ‘spacecraft honeycomb’ Togetherband and recruited STEM ambassadors and Airbus employees to share inspirational stories, elevating diverse role models for STEM careers.
As worn by astronauts, rocket scientists and space engineers, past, present, and future
At the campaign’s core was a series of limited edition Togetherbands made from recycled aluminium ’space honeycomb’, a byproduct of Airbus’ satellite manufacturing program. The profits from their sale were donated to Airbus’ education charity partner WE BUILD IT BETTER, creating a compelling story for the ambassadors who supported the campaign.
Bands sold out in six days. The campaign had a social reach of over 8.48 million, and job applications increased 42%
