Togetherband × Airbus Discover The Cosmos
Engage and Inspire the brightest minds in the universe
Through the DISCOVER THE COSMOS campaign, Airbus aimed to champion the need for equitable access to education and employment to help unlock the full potential of human ingenuity.
TOGTHERBAND partnered with MSLGroup to create a campaign designed to engage, inspire, and hire the brightest minds in the universe today and in the future.
Promote innovative, sustainable technologies and ensure equal and universal access
A career in Space is seen as an option for a very narrow group of people. Airbus needed to convince people otherwise. We needed to reach the world beyond Airbus' unusual recruitment avenues and show a broader, more diverse audience the opportunities and impact space technology and STEM have on everything from day-to-day life to climate change.
At the campaign's core was a series of limited-edition Togetherbands made from recycled aluminium' space honeycomb', a byproduct of Airbus' satellite manufacturing program. The profits from their sale were donated to Airbus' education charity partner WE BUILD IT BETTER, creating a compelling story for the ambassadors who supported the campaign.
As worn by astronauts, rocket scientists and space engineers, past, present, and future
Bands sold out in six days. Social reach of over 7 million. Job applications increased 42%
The campaign used the limited-edition Togetherband as a tool to engage with ambassadors across the STEM spectrum, from education influencers to aerospace engineers and astronauts.
