The Togetherband campaign
Creative Direction • Brand Design • Social & Web Design • Animation • Packaging
The TOGETHERBAND campaign transformed the UN's Sustainable Development Goals from abstract policy concepts into a personal movement for change. Through innovative design strategy and sustainable production, we created iconic wristbands that served as tangible symbols of commitment to global sustainability, enabling individuals to wear, share, and champion causes that resonated with their values.
The SDGs, while embraced within institutional sectors, remained disconnected from everyday life for most people. Our mission was to translate these complex global objectives into accessible, personal touchpoints that would inspire individual action and foster collective momentum. We needed to create emotional connections with goals that often seemed distant or overwhelming.
The Challenge
The SDGs are well known in the business, government, and charity sectors but can seem distant, abstract, or even irrelevant to the general public. The Togetherband campaign needed to spread the SDG message and create a connection between individuals and the Goals. We wanted to inspire personal investment and drive collective action.
The Solution
At the centre of the campaign, we created iconic, colourful wristbands representing all 17 of the SDGs. The bands were designed to be tangible representations of the SDGs, made from and packaged in innovative, sustainable materials. Each pack contained two bands—one to wear and one to share—encouraging personal sharing and sparking conversations around the Goals.
At the centre of the campaign, we created iconic, colourful wristbands representing all 17 of the SDGs. The bands were designed to be tangible representations of the SDGs, made from and packaged in innovative, sustainable materials. Each pack contained two bands—one to wear and one to share—encouraging personal sharing and sparking conversations around the Goals.
The campaign engaged over 1000 ambassadors from various cultural backgrounds, including David Beckham, Lewis Hamilton, Amina J Mohamed, and Jameela Jamil. By leveraging ambassadors and their 220 million social media followers, the campaign amplified the message far beyond its own channels.
Togetherband has donated over £2 million from the sale of its iconic brightly coloured wristbands to SDG-focused charities worldwide
Together has provided 170,000 meals to families in need, recycled over a tonne of illegal firearms (used to make the band clasps) and provided almost 300,000 hours of artisan employment to survivors of sex trafficking.
My Role
Creative Direction
Brand Design & Positioning
Packaging Design & Production
Social & Web Design
Animation
Brand Design & Positioning
Packaging Design & Production
Social & Web Design
Animation
Client / Agency
Bottletop
Contributors
Exec Creative Director: Cameron Saul
Head of Content: Charlotte Moore
Filming / Editing: Harvey Marcus
Photography: Felicity Ingram
Art Direction: Viet Tran
Filming / Editing: Harvey Marcus
Photography: Felicity Ingram
Art Direction: Viet Tran